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IGM

“Latest Leading Solution for Globalization”

BLUE OCEAN STRATEGY

IGM

Excellent Blue Ocean Strategy Training! It was a delightful learning experience. I always leave his sessions with unbelievable excitement energy & motivation. He is unquestionably passionate about helping with people realize their goals. KIKO GARMENTS Sdn Bhd
The delivery was good as is combines local & international brands as examples so we can relate better. I aslo liked the practical group projects that we did which put in practise what we have learned in theory. I will recommend this program to my colleague at the office enthusiastically! THE BODY SHOP
We had an accelerated breakthrough in year 2007; tripling our profit after attending Blue Ocean trainning programme. Dr. Ho's passion and consultancy professionalism has been one of the key success factors. KJ Can (Selangor) Sdn Bhd
The whole theory & methodology of applying Blue Ocean strategy is packaged in an easy to understand 2 day training by IGM. Dr. Oliver with his vast experience in the corporate world managed to deliver the concepts superbly in a crisp & simple form. Infinity Group of Companies
The Blue Ocean seminar has opened our mind, leading us to develop our strategy. MAXIMA FRANCHISE Sdn. Bhd.
It was a paradigm shift from our unconventional thinking & business planning strategy. Indeed it was an insightful visionary seminar. We thank Dr. Oliver for passion, high energy delivery & care for us to discover our Blue Ocean Strategy. Focus Point Vision Care Group Sdn. Bhd.
It has been remarkably excellent seminar, thus finally the real opportunity has arrived & time to create demand in our uncontested market place! CN Beauty Sdn. Bhd.

Blue Ocean Strategy Programme
2 Days Program


	In the challenging market, most of the companies “are trapped” in pricing game and to compete their competitors through benchmarking! Increase of the petrol and raw material price, marketplace inflation, the export of cheaper China products, etc. all these will make the businesses more taxing and hyper competitive. The dilemma is how to make your company gain in the game? Besides producing quality products, there is a need to strengthen internal system processes, inject new bluepring strategies into businesses to achieve a major breakthrough. To ehance the effectiveness of this programme delivery; the trainer has incorporated strategy thinking & planning and also criteria success factors for competing in today's globalize flat world. –“Blue Ocean Strategy” by W Chan Kim & Renee Mauborgne.
What will you achieve? Discuss to view the competitive market Red versus Blue Ocean perspectives Enhance the internal diagnosis and external analysis ability Develop Strategic Thinking beyond the box Implement Power Value Innovations
Who Should Attend? CEOs/ COOs/ CFO/ General Managers / Branch Manager Marketing, Brand and Sales Managers For entrepreneurs interested in developing their business par excellence and is ahead of competitors Learning Outcome Enhance internal diagnosis and integrated ability Utilise framework of Blue Ocean Strategies, making competition irrelevant Creating new uncontested innovative marketplace Align the whole company’s activities in pursuit of differentiation and low cost Understand the foundation principles to apply Blue Ocean Strategy from analysing world class multiple case studies Able to reconstruct Market boundaries Methodology Lecture, Pre/Post Test Assessment, Video learning, Multiple Case Studies for Group Discussions and Presentations
COURSE CONTENTS
Rediscover the past of Competitive Advantage and strategic thinking test What makes a winner in today’s Competitive Flat World? Value Innovation – Strategies for High Growth Blue Ocean Strategy-an overview What is Red Vs. Blue Ocean? Creating Blue Oceans Analytical Total Framework Toolkit / Multiple Case Studies Workshops to understand, analyse & apply Blue Ocean Strategy Current Strategy Canvas Future Strategy Canvas 4 Actions Frameworks Critical Success Factors (CSF) Participant’s Presentations

Trainer's Profiles

Dr. Oliver Ho

Over 30 years of business experience at senior management level at information technology, retailing, commercial & merchant banking as well as Life Long Learning training & consultancy services.

Principal of IGM – The Leading Life Long Learning College in Malaysia; trained over 500 entrepreneurs & managers on Blue Ocean Strategy in Malaysia
Delivered Blue Ocean Strategy as keynote speaker at ASLI’s National Property Conference 2007
Interviewed by NTV7 News on Blue Ocean Strategy
Conducted Branding training & produced a Branding & Creating Customer Value article in the Star Newspaper
Advisor to Woman Institute of Management
Spearheaded 1st Customer Care survey for Institute of Bankers Malaysia
Wrote the 1st Unit Trust Manual in Malaysia
Author of Sales Management published by Times; over 10,000 copies sold
Taught Asia Pacific Business at MBA level – Keele University
Delivered papers at International business conferences in uk, Japan, Indonesia, Philippines etc.
Companies he has served with includes Prime Computers, Wang Computers, IBM software bureau & Atari Video Games
Worked with blue chip banks - Standard Chartered & Rothschild Bank at senior management position

Why Corporate choose IGM?

Most of our programs are approved by Ministry of Higher Education (MOHE) & Malaysian Qualifications Agency (MQA); formerly known as The National Accreditation Board (LAN)
Professional Certification by NGOS
50 – 80% Training Grant from SMIDEC* on our certified short courses
Training course is HRDF Claimable*
16 years plus experience in life long learning training
Critical breakthroughs for our clients using IGM’s unique CALM
Over 15,000 working executives, managers, entreprenuers have benefited from our Certification, Diploma to MBA programme

Well tested over 2,000 participants with written testimonials. Our corporate clients i.e:
MATRADE,Corro Sheild, The Body Shop, SP Setia, GLOMAC Regal, Federal Auto Cars, Negara Properties, Jaring Communications, CN Beauty, Dynamic Research, Tune Ventures, Rozel, Maxima Franchise, Bergo Trend, Seasonings Specialist, Infinity Group of Companies, Kiko Garments, Young Master Group of Companies, Healthtronics, Pets Wonderland, New Hoong Fatt, Southern Steel Group, Southern Wire, Lee Huat Plastics Industries, John Master, Kian Joo,Proton Edar, APEX Pharmacy Marketing, Crocodile Garment, Habitat Gallery, Signature Kitchen, Focus Point, Rovski Industries, Sushi King, Rigel Pharma, Maybank, Keelmann Motorsports, UMW Corporation, Susu Lembu etc.

* Terms & conditions apply. Contact IGM for further details.

Explore other Programmes offered by IGM http://igm.edu.my/igmpreview/igmenews2.html

ONLY RM700* Per Participant
2 DAYS Programme
(Including Tea Breaks, Lunch, & Handsout each day)

Training Date: 29th & 30th April 2008

Time: 9.00am - 5.00pm

Venue: IGM Lecture Hall

*Course fee after 50% Training Grant from SMIDEC. Course fees are HRDF Claimable at RM1200 per person; this program is approved under PSMB’s SMETAP program.Training materials are provided including tea breaks & lunch. Please contact IGM at
603 - 80240060

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LIMITIED SEATS AVILABLE.BACK BY HOT DEMAND! IN HOUSE TRAINING AVILABLE IN ENGLISH/ MANDARIN/ MALAYSIAN LANGUAGE.CONTACT IGM FOR MORE DETAILS.

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